Singer Lizzo debuts in the fashion industry with underwear and the slogan «Damn good» to be true

The winner of three Grammy Awards and the main fighter for body positivity on the world stage — pop star Lizzo releases her own brand of corrective clothing. The brand was named YITTY — the singer’s childhood nickname. It took five years to develop it, and sales will start on April 12. The main principle, of course, is self-love. 

As stated in the release, YITTY is the newest line of casual seamless shapewear, and the size range is the most inclusive of all possible: from XS to 6XL sizes. In addition, all items are made of ultra-soft recycled fibers and are delivered in environmentally friendly packaging made from 100% recycled materials.

«This is underwear that can’t be hidden!» declares the plus size star herself. And considering Lizzo’s long-standing passion for public (gender)nudity — it seems that soon we will see these bodysuits and sultry silhouettes in all their glory. Kim Kardashian, look out! 

We discuss all the main news from the fashion world inTelegram channel ELLE.

Original content from the site