Yesterday, the Pantone Color Institute announced the main shade of 2022 — it became Very Peri, developed by specialists based on global trends. It consists of a mixture of blue with violet-red, and the starting point for its creation was a shrub, which in Russian is known as periwinkle.

«For the first time in history, we have created a new color that reflects global innovation and transformation. We live in an unprecedented period when reality and digital life merge in a new way. Color is an important form of communication and a way of expressing ideas and emotions, and the depth of this blue shade with a red-purple flavor illustrates the huge opportunities that open up before us,» explains Lori Pressman, vice president of the Pantone Color Institute.

Especially for you, we have selected several things in a Very Peri shade that can be worn right now.

Khaite, 39,000 rubles

AREA, 65,000 rubles

MSGM, 44,500 rubles

MIUZ ring, price on request

Jacquemus, 80,000 rubles

Stand studio, 7,000 rubles

Swarovski, 14,500 rubles

Atu Body Couture, 24,300 rubles

Marc Jacobs, 32,000 rubles

EERA, 66,500 rubles

Ganni, 10,000 rubles

Baum und Pferdgarten, 21,500 rubles

Acne Studios, 19,800 rubles

UGG, 20,000 rubles

Nike, 11,000 rubles

MACH & MACH, 81,000 rubles

Bottega Veneta, 32,500 rubles

Original content from the site