The singer attracts attention to her cosmetic brand with fashionable PR technologies

This starry night turned out to be really intense! We tell you about all the main exits and news inTelegram channel ELLE Russia. Short and to the point.

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Ariana Grande decided to earn all the money in the world and compete seriously with Kylie Jenner — last year she launched a line of cosmetics R.E.M.beauty and is fully engaged in its promotion. «Disappears from the air» for a long time to return in a new discussed image. 

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This time, she announced a partnership with the American retail chain Ultra on social networks using a monochrome image. We are talking about a dress of the Parisian brand Courreges, imitating a revealing leather bodice and a snow-white mini, and also in combination with patent leather boots.

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Cute details soften this fashionable provocation. For example, the signature bow in Grande’s hair, homage to carefree school time.  

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At the same time, the star really demonstrated a fashionable beauty trend — Ariana’s branded arrows are made with white eyeliner, which has become a noticeable trend on the spring catwalks. (We wrote about where to buy a democratic option). 

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