With love for nature

The production of T-shirts and jeans that we wear every day causes terrible damage to nature. Firstly, it takes a huge amount of water to grow the cotton from which they are made — one thing takes as much as each of us drinks for three years. Secondly, the chemicals staining denim are very toxic to both workers and the environment. That is why it is important that major brands consciously approach the production of their clothes. ELLE talks about six brands that make jeans in an eco-friendly way.

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Levi’s

Throughout its history, Levi Strauss & Co. has been trying to use as little water and chemicals as possible, as well as reduce the amount of carbon released in the production of jeans. The brand’s designers create the most popular styles using innovative production methods — this helps to save up to 96% of water during the processing of denim.

Re/Done

The brand was founded in New York relatively recently — in 2014. Its concept is that any thing has the right to a second life, so all jeans are made from vintage Levi’s models found by designers at flea markets.

Stella McCartney

Stella McCartney is a vegetarian and environmentalist. In her collections you will not find natural leather or plastic, but you will find really high-quality and beautiful things made of recycled denim, eco-leather and even from factory production residues.

AG Jeans

An American brand specializing in the production of premium denim clothing uses a technology in which scraps are disposed of, and the cut of jeans is designed in such a way that there is a minimum amount of scraps.

In addition, AG work exclusively on energy-saving equipment.

Citizen of Humanity

The founder of the California brand Jerome Dunn takes the production of his jeans very seriously. It uses laser technology, which significantly reduces water consumption and reduces the production of harmful gas.

M.I.H. Jeans

The British brand M.I.H tries to minimize water losses at all stages of production, as well as reduce the carbon footprint. In addition, their denim is made in mills that meet the standards of the Better Cotton Initiative.

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